What About HTML5?
Itcetera.com has incorporated some of the most state-of-the-art web technology in the design of the current website. This includes HTML5, CSS3, and stylized font substitutions, among other innovations. Let's talk about HTML5...
HTML5 is the latest standard in web development's basic code. It's so "fresh" most developers don't use it or know what it can be used for if they did. It's so "fresh", no web browser anywhere totally supports all the features that are "built in" HTML5 - not Firefox, not Safari, not Chrome, not Opera, and certainly not Internet Explorer. But each browser supports some of the new capabilities HTML5 is designed to deliver across all browsers.
So, the question one might ask is, "Isn't it just too early to bother with HTML5 considering no browser supports all it can do?". Yes, you could wait, BUT, implanting some HTML5 now "could help and can't hurt.". If a browser already supports one of these new features, it will work in that browser and it simply will be invited by all the others thathaven't "arrived there" yet. In being an earlier adaptor of HTML5, a web site owner can assure that at least some site viewers are seeing capabilities that are definitely the "latest thing" and the rest will see/experience "normal" viewer capabilities and not know any different. The philosophy is to design for the future "normal" now rather than rebuild a website down the road at an added expense. Adopting HTML5 now basically is one way we can assure your website IS " FRESH" and create some "Wow! how'd they do that" moments for some viewers now - versus later when the standard is fully incorporated into all browsers.
So what's HTML5 capable of delivering? In some cases, it's just simpler, smarter code to do what more complicated methods already deliver on the web. In other cases, it's totally new. The most talked about feature in the ability to embed video in your website without the need for any 3rd party downloads (or even more annoying update downloads). No need for QuickTime, or Windows Media Player, or Adobe Flash - video that will play on Apple iPads! At the moment, this is one of the least supported browser features but certainly one that will have the most benefit in the near future and long term.
HTML5 also has capabilities that make it easier to create smarter web forms for capturing viewer submitted data on your site. It also has ways that viewers can view and interact with your website off-line when a viewer cannot be connected to the Internet. It also has new ways for web applications to know and react to where a viewer is located - similar to the ways some mobile phones work already today. It also provides a way to give local storage to web applications - so, for example,a website can display "fancy fonts" without the need to create them as graphics or use other, more complicated techniques used on other site today.
Although some of HTML5 standards are and will remain things only us geeky developers get excited about, most of what it promises will be appreciated by viewers and lead to a more consistent and positive viewing experience for your website audience.
HTML5 is the Future - available today to be implemented in any website in a may that won't "break" the site if the viewers browser doesn't support it yet and still be leveraged to the viewer and site developer's advantage in browsers that do.